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Twitter in Ford Cars

January 12th, 2010 · Internet Marketing

internet marketing seo 417918753 2e1b6560f3 Twitter in Ford Cars

Twitter Friday is alive and kicking! Welcome back in 2010! The column paused for two weeks in a row simply due to the holidays taking place both on a Friday. Many people didn’t tweet during the Holiday season anyways so it wasn’t that bad, was it?

Of course plenty of things happened anyways but I want to skip them and write about something that struck me as a very important novelty. Ford goes Twitter.

Well, you probably think, “they’re quite late”. It’s not what you think though. Ford goes Twitter in a whole different way. Ford has been using Twiter succesfully for business for quite a while. Now they take the next logical step. They add Twitter by default to their cars along with other services like Pandora e.g.

Now who cares about Twitter in your car you might ask? Why the hell should someone tweet while driving, or rather get their tweets read for them? It might even be dangerous.

While it’s important not to distract drivers too much Twitter is certainly less distracting than using a phone. It’s comparable to listening to the radio on the road. So it’s not a coincidence that the other tow apps Ford introduces allow to listen to music and the radio.

This post is not about the safety ramifications of Twitter usage in a car. It’s about the business ramifications of it. Well, Ford is, despite the current crisis, still the best selling American car maker after GM and Toyota. The most popular car in the US is a huge Ford pickup, the Ford F. In the UK Ford is hugely popular as well despite ending production here in 2002. In Europe Ford is the second biggest automaker behind VW (Volkswagen Seat, Skoda).

So all these tens of thousands of cars will come with Twitter installed by default. I expect the other car manufacturers to follow soon. This means that Twitter will really go prime time beyond Oprah.

From now on you won’t need to become a nerd and use computers or smartphones to tweet. Your car will tweet for you.

Twitter will become as common as radio. In a way it will become the personalized semi-private talk radio for everybody. Truckers won’t use CB radio they will tweet.

Also people will do “drive by tweeting”. They will drive by your business or drive through your town and tweet about the service or lack of it they’ve experienced while there. Would it be wise to ignore radio in the thirties and TV in the fifties? You might want to step up your Twitter marketing efforts a bit from now on and target not only the geeky “twenty somethings”.

Source
seoptimise

Twitter named ‘top English word’

December 2nd, 2009 · Internet Marketing

London, November 30 (ANI): Twitter, the popular phenomenon of social networking, has been named the top English word this year in a survey.

Texas-based Global Language Monitor put together a list of the top words and phrases and found that the word was more popular than Obama and H1N1, commonly known as the “swine flu”.

Wrapping up the top five words were ’stimulus’ and ‘vampire’, reports the Telegraph.

Founder Paul Payack said: “In a year dominated by world-shaking political events, a pandemic, the after effects of a financial tsunami and the death of a revered pop icon, the word Twitter stands above all the other words.

“Twitter represents a new form of social interaction, where all communication is reduced to 140 characters. Being limited to strict formats did wonders for the sonnet and haiku.

“One wonders where this highly impractical word-limit will lead as the future unfolds.”

The top 15 words were:

1. Twitter

2. Obama

3. H1N1

4. Stimulus

5. Vampire

6. 2.0 - as in suffix attached to the next generation

7. Deficit

8. Hadron

9. Healthcare

10.Transparency

11.Outrage

12.Bonus

13.Unemployed

14.Foreclosure

15.Cartel (ANI)

Source: Yahoo

Judging the top 10 Internet moments of the decade

November 27th, 2009 · Internet Marketing

The unveiling of the iPhone, the debut of Twitter, and the growth of Craigslist are just three of the decade’s most influential Internet moments, as judged by the Webby Awards.

The folks behind the Webby Awards, presented each year for excellence on the Internet, dove into the top 10 craze this week, laying out their picks for the Internet developments of the past 10 years that have had the greatest reverberations. (And no, they’re not a year ahead of schedule, despite the tendency of list makers to rally in years that end in ‘10. The decade technically runs from 2000 to 2009, with 2010 being the start of the next decade.)

The Webby Awards rundown of the decade in chronological order:

1. Craigslist moving outside San Francisco in 2000 to revamp the whole notion of classified ads, striking fear in the hearts of newspapers everywhere.
2. The launch of Google AdWords in 2000, opening up a new world of advertising for businesses both large and small.
3. The start of Wikipedia in 2001 showing off the Internet’s ability to let online strangers collaborate, leading to more than 14 million articles in 271 different languages.
4. The takedown of Napster in 2001, triggering a revolution in the way we now grab our music and videos.
5. Google’s IPO in 2004, creating a massive, dominant, and far-reaching force on the Internet.
6. The online video revolution in 2006 triggered by beefy bandwidth, cheap camcorders, and YouTube, flooding cyberspace with an array of professional and not-so-professional videos.
7. The expansion of Facebook and the debut of Twitter in 2006, creating a fresh way for us to interact and communicate with friends and family.
8. The launch of the iPhone in 2007, helping us hop onto the Internet anywhere, anytime through a cell phone.
9. The U.S. presidential campaign in 2008 tapping into the Internet with videos like “Obama Girl,” social networking use among voters, and online fundraising.
10. The Iranian election protesters in 2009 using Twitter to spread their word, a movement that prompted the U.S. State Department to ask Twitter to keep the site up and running.

That’s a pretty good list, but of course it immediately started us thinking about the influential Internet-related moments and developments from 2000 to 2009 that got short shrift or that got left off entirely.

Our list, in no particular order:

1. The debut and growth of Firefox: The first browser to challenge the IE monopoly, Firefox now holds a 25 percent market share, paving the way for other players like Google Chrome.
2. The arrival of blogging: Started as simple online diaries, blogs have grown to become a valid and valued source of news, opinion, and information. As a corollary, there’s the rise of RSS, which lets the latest information come to us instead of our having to go out and find it.
3. The surge in broadband: The availability of DSL, cable, satellite, and now Fios put a nail in the coffin for dial-up access, letting us download files in seconds, watch each other on webcams, and stream high-res videos.
4. The allure of torrents: Whether used for legal or illegal file sharing, technologies like BitTorrent let us share and download all types of content across the Web from movies and TV shows to software. And speaking of movies and TV–the popularity of sites like Hulu and Netflix demonstrated that you no longer need a costly cable TV subscription to indulge your viewing inclinations.
5. The reinvention of the telephone. On the one hand, there were VoIP services such as Skype, which saved us from expensive long-distance bills. On the other was 3G technology and mobile broadband, which let us jump into cyberspace from our phones, Netbooks, and a host of other portable gadgets.
6. The rise of home workers: Thanks to the Internet, you can now run a full-fledged business or work for your employer without having to leave the house. There’s also online education–with many accredited schools now online, today you can attend college or graduate school and get a full degree from your own computer.
7. The ascent of Salesforce and cloud computing: With the success of cloud-computing providers like Salesforce, companies can now run much of their business online without the hassle of maintaining their own internal resources.
8. The looming menace of cyberwarfare: On the downside, the Internet showed signs of becoming a new virtual battleground between countries, as in the purported cyberattacks against Estonia and Georgia.
9. The lessons of the dot-com crash: The decade was barely under way when that bubble burst hard; wildly inflated stocks were tanking and Wall Street was reeling, frenetically hyped Web companies were imploding, and our retirement plans took a beating. That seem so long ago now, what with the current miserable state of the economy, post-housing bubble crash.

Calculate Your Popularity On Twitter

November 23rd, 2009 · Internet Marketing

You’ve got followers and post regularly, but ever wondered how popular you are on Twitter? An online tool that evaluates “tweets” can tell.

Public relations consultancy Edelman recently launched TweetLevel (www.tweetlevel.com), a free tool that measures the importance of a user on the popular social networking site, how trusted they are as well as the influence they wield.

The tool uses an algorithm developed by the agency which takes into account the quality and quantity of “tweets” or micro-blogs of up to 140 characters, and allows users to compare their own importance to that of anyone they choose to follow.

“Unlike most rankings that look merely at the number of followers someone has, TweetLevel gives you a really clear picture of who is important within this increasingly influential forum,” Jonny Bentwood, Edelman’s Head of Strategic Analysis and who created the algorithm, said in a statement.

The tool gives points to users in four categories — how many people listen to what you say; how many people follow you; how actively you participate and whether people believe you.

Each score is rated out of 100, with the higher your score, the more important you are.

The statement said that entertainment blogger Perez Hilton, Hollywood actor Ashton Kutcher and social media blog Mashable were among the highest scorers on TweetLevel.

Source: SINGAPORE (Reuters)

Web domains to go multi-lingual

October 27th, 2009 · Internet Marketing

The Internet Corporation for Assigned Names and Numbers (Icann) will use a meeting in Seoul this week to discuss how best to implement non-English language web domains.

The organisation explained that the meeting will “set a milestone” in the development of Internationalised Domain Names (IDNs), as Icann considers a fast-track process for a limited number of governments or administrations.

The fast-track process is being considered in order to meet the “immediate needs” of these governments, as well as providing a proof-of-concept model for the long-term roll-out of IDNs.

Icann chief executive Rod Beckstrom said that IDNs, which could be addresses made up of Korean or Cyrillic characters, for example, will change the internet and its user experience dramatically.

“This is one of the most exciting developments for users of the internet globally in years. IDNs will enable people the world over to use domain name addresses in their own language,” he said.

Icann added in a statement announcing the beginning of the fast-track adoption process that the international top level domains will offer “many new opportunities and benefits for internet users around the world by allowing them to establish and use domains fully represented in their native languages and scripts”.

However, Icann said that application developers also had to embrace the new domains, and make it possible for users to register and use clients and services in their own language.

“Not all application software is capable of working with IDNs. It is up to each application developer to decide whether or not they wish to support IDNs,” said Icann.

“This can be browsers and email clients, for example, but also sites where you sign up for a service or purchase a product and need to enter an email address.”

Sam Pickles, lead enterprise field systems engineer at F5 Networks argued that the introduction of IDNs could spur massive growth in internet usage, which may bring with it new problems.

“We’ve been warned in the past that the internet is in danger of melting down, and while I don’t think that’s going to happen on a grand scale, reliance on what is in some cases pretty ancient infrastructure with single-points-of-failure will almost certainly mean frequent inabilities to access photos, data, e-mail and so on that are increasingly stored on a server somewhere in the world rather than on our home PC,” he added.

“Domain Name” to be introduced in Indian languages

‘Domain Name,’ the unique identity to access the web, currently only with Latin characters, will be introduced in Indian languages in India by June 2010, a top official involved in the task said.

Domain Names are entered in the address bar of the browser to access a website. This domain name provides a unique identity and on clicking on a given domain name, the webpage of the particular website opens up.

International Domain Names (IDN) allow one to have Domain Names in local languages. So far, Domain Names were available only in Latin characters and therefore having one Domain Name in an Indian language was impossible.

‘ICANN and the initiative of the Government of India have ensured that you can have your Domain Name in an Indian language and soon be able to type and access the C-DAC site,’ the official said.

C-DAC, GIST, P7une, in close association with DIT and with contributions from C-DAC Kolkata and Thiruvananthapuram have evolved a policy document for International Domain Names in Indian languages.

Over three years, out of 22 scheduled Indian languages, work on 14 major languages has been completed. The remaining eight languages would be taken up soon.

With the maturity of the policy it was time to involve the stakeholders. It includes the Domain Name registrars, web portal developers and designers, language and educational experts, e-government representatives, system administrators, webmasters and e-security experts.

‘A large number of issues need to be deliberated upon and discussed. Given the complexity of Indian writing systems, safeguards have to be introduced to ensure that the common man is secure as far as possible from phishing and spoofing attacks. The syllabic structure of Indian languages, Variant Tables and restriction rules are some of the major focal areas of IDN, which have been created. These along with the IDN implementation policy have been published on the DIT and C-DAC websites.’ ‘We seek views and comments from all stakeholders, before the roll out of Domain Names in Indian languages by June 2010,’ the C-DAC spokesman said at the National Awareness Workshop here.

A series of National Workshops on IDN were launched with the first workshop in Pune. Similar workshops would be organised at major centres like Kolkata and Punjab in December 2009 and January 2010 respectively to provide a platform to all major players.

‘Increased awareness of the problems and perspectives of IDN will provide useful feedback for finalizing the policy.’ The culmination of these discussions would be held in an International Conference to be held in Delhi in February 2010.

The awareness workshop for availability of domain names in Indian languages, was an effort of the DIT, Govt of India, C-DAC (Centre for Development of Advances Computing) and NIXI (National Internet Exchange of India - the designated registry in Domain Names.

Source
indlawnews

Top 50 Websites Of 2009

August 31st, 2009 · Internet Marketing

As Per Internet Search Survey Top 50 Website Of 2009 are as follow:

1. Flickr

2. California Coastline

3. Delicious

4. Metafilter

5. popurls

6. Twitter

7. Skype

8. Boing Boing

9. Academic Earth

10. OpenTable

11. Google

12. YouTube

13. Wolfram|Alpha

14. Hulu

15. Vimeo

16. Fora TV

17. Craiglook

18. Shop Goodwill

19. Amazon

20. Kayak

21. Netflix

22. Etsy

23. PropertyShark.com

24. Redfin

25. Wikipedia

26. Internet Archive

27. Kiva

28. ConsumerSearch

29. Metacritic

30. Pollster

31. Facebook

32. Pandora and Last.fm

33. Musicovery

34. Spotify

35. Supercook

36. Yelp

37. Visuwords

38. CouchSurfing

39. BabyNameWizard.com’s NameVoyager

40. Mint

41. TripIt

42. Aardvark

43. drop.io

44. Issuu

45. Photosynth

46. OMGPOP

47. WorldWideTelescope

48. Fonolo

49. Get High Now

50. Know Your Meme

Web addresses exceed world’s population

August 17th, 2009 · Internet Marketing

“An average person would need six hundred thousand decades of nonstop reading to read through the information,” News.com.au quoted Bing as saying.

Mark Higginson, director of analytics for Nielsen Online, said that the global online population had jumped 16 per cent since last year.

“Approximately 1.46 billion people worldwide now use the internet which represents a solid 16 per cent increase from the previous year’s estimate (1.26 billion in 2007),” he said.

The largest Internet population belongs to China, with 338 million users online, which is more than there were people in the US.

However InternetWorldStats.com (IWS), a website that combines multiple data sources, has claimed that China’s online population is more like 298 million.

“With the rates of India and China still quite low, there is ample room for growth in the coming decade,” said Higginson.

But, measuring the online population could be tricky-there are servers, users, per capita numbers, and penetration percentages to evaluate.

And thus it is difficult to find a single figure to represent the world online population.

IWS combined data from the UN’s International Telecommunications Union, Nielsen Online, GfK and US Census Bureau, and its latest global figures puts the number of internet users in the world at 1,596,270,108. And this is just 23.8 per cent of the estimated 6,0706,993,152 people in the world. But it changes every day. “In terms of the future, we anticipate mobile to contribute significantly to internet usage,” said Higginson.

According to IWS, the top 5 countries with the most internet users are:
1. China (298,000,000 users, or 22.4 per cent of their population)
2. US (227,190,989, or 74.7 per cent)
3. Japan (94,000,000, or 73.8 per cent)
4. India (81,000,000, or 7.1 per cent)
5. Brazil (67,510,400, or 34.4% per cent)

Source: Financial Express

Latest Search Engines Market Share

May 1st, 2009 · Internet Marketing

Google is Winner

Let me start my first blog with current search engine market share. As per latest report of HITWISE

Latest Search Engine Market Share

Latest Search Engine Market Share

As per Hitwise latest reports, Google’s market share rose from 72.11% in February 2009 to 72.39% in March 2009, sametime both Yahoo Search and Microsoft’s Live Search market share saw downwards.

As you can see, the top engines combined account for over 98% of all search volume in the US.

Year-over-year (2008 over 2009) numbers are also in Google’s favor: Google’s market share up by 8% over March 2008, while Yahoo Search and Live Search market share down by 19% and 17%, respectively. Same time ask.com nearly maintain it’s share.

So Once again Google.com is major Search Engine for SEO activity.

New Interesting Trend for SEO

Search Queries Data of Google

Search Queries Data of Google

As per latest HITWISE report search queries continue to get longer.
Searches of four words and up are on the rise, while 1- to 3-word searches are declining.

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